OUR CEO and FOUNDER Christina Marcano has been in the fashion industry for over 10 years. She
had a vision to create an online fashion destination where women of all shapes and sizes could
find pieces that complement their busy lives. She knew these women were just like her and
wanted, easy to wear quality clothing without sacrificing their style.
As a young Mom, Christina understood the need for work life balance. As a passionate
entrepreneur, she was driven by the desire to own her own business and give other women that
same opportunity. As a Mom, she was tired of commuting 2 hours every day to and from work. She
wanted to create an opportunity for women to be entrepreneurs but found most home based
businesses limiting. Enter Silver Icing’s social selling business model.
By implementing this unique and innovative social selling program, Silver Icing has quickly
become one of the fastest growing, most socially connected fashion companies in Canada.