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Silver Icing Careers
Fashion Marketing Manager
Posted: August 14, 2019
Who You Are
Your strengths lie in your ability to plan, coordinate and execute marketing initiatives daily. You are a hands-on, creative professional, with an "out of the box" innovative way of thinking. You are a detail oriented and organized individual that excels in a fast-paced environment. You are an excited and committed member of the team, ready to help take the organization to the next level.
The Role
Silver Icing's Senior Marketing Manager is a full-time in-house position located in our brand-new South Surrey Head Office location. We are a close-knit, hardworking group of people with an emphasis on work/life balance.

The Senior Marketing Manager will be responsible to lead all marketing initiatives from conception to implementation. The Senior Marketing Manager will develop marketing strategies and assist in the creation and rollout of promotional materials needed to support, train and grow the stylist network. Most importantly, the SMM understands the importance of providing clear communication, delivering a consistent brand message and building relationships with our stylists and customers alike.
Responsibilities
Lead the Marketing Team in the creative process and deployment of marketing efforts and campaigns relating to:
  • Annual Marketing Calendar

  • Product launches

  • Stylist recruitment and training

  • Stylist engagement

  • Brand management & development

  • Email communication

  • Social media engagement

  • Promotional sales

  • Work with the Buying Department to develop sales and promotion strategies that compliments the buying calendar

  • Develop and provide creative direction to the photography and graphics teams for each product and campaign

  • Implement strategies that will help support our superior online shopping experience

  • Execute fun and exciting new ways to engage and inspire our Stylists to achieve their individual goals & business objectives

  • Develop strategies to utilize social media channels that will help expand and support our existing stylist network

  • Immerse yourself into the stylist world, review and listen to marketing-related feedback from Stylists and find ways to incorporate into the SI marketing strategy
Qualifications
  • 5+ years of marketing experience

  • 2+ years in a management role

  • Post-secondary degree in marketing or related field

  • E-commerce marketing a plus

  • Strong organizational skills with the ability to multitask and work under deadline

  • Creative with exceptional attention to detail

  • Excellent written and verbal communication skills

  • Strong understanding of social media campaign management

  • Proficient in Microsoft Office and Social Media sites

  • Experience in fashion with either an online or brick and mortar retailer a plus
Personal Qualities
  • Action and results-orientated

  • Love of fashion

  • Go-getter who takes initiative

  • Team player

  • Resourceful with a positive can-do attitude

  • People person
Job Type
  • Full-time
Experience
  • Marketing: 3 years (Preferred)
Application Requirements
We offer a generous discount, medical and dental benefits, and a competitive wage. If you are interested in this exciting opportunity and joining our team, please email us a cover letter and resume or apply directly on our Indeed account.

To learn more, please check out our website at www.silvericing.com.
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