In the past five years, we’ve moved our warehouse three times and we’re about to move again. But this time, it’s different.

At Silver Icing, we’ve experienced incredible growth. We started the business in my basement and quickly expanded to our first commercial building. From there, we outgrew each space faster than we anticipated, even the one I once called my “dream warehouse.” But now, we’re in a very different season.
 

Growth Isn’t Always Linear

It’s easy to look at social media and believe that business is just win after win. You see the highlight reels: record sales, new spaces, team celebrations. But what you don’t often see is what happens in between. You don’t see the tough decisions. The pivots. The pressure.

And right now, like many other businesses, we’re navigating a new economic reality, one with higher costs, softer sales, and global uncertainty. It’s not about panic; it’s about being strategic. And that’s what led us to this decision.

We Made the Hard Decision to Downsize

For the first time in over a decade, we’re not trying to manage rapid growth. We’re managing change.
So we made the call: we’ve sold our current warehouse, and we’re looking for a space that better aligns with where our business is right now, something smaller, smarter, more efficient.

This isn’t about scaling back in defeat. It’s about realigning to build something even stronger.

What’s Next for Silver Icing?

In the weeks ahead, we’ll be searching for our next space and we’re bringing you along for the journey. From what we’re looking for, to the not-so-perfect tours, and eventually, to the space we’ll call our new business home. We’re documenting this transition not because it’s glamorous, but because it’s real. This is the side of business no one talks about enough and we want to show you what it actually looks like to navigate it.