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Director of Marketing
Posted: October 24, 2018 [Job Post Not Available]
The Role - Director of Marketing
We are looking for a visionary that can see the big picture, map out a thoughtful strategic plan, direct and
motivate a team in the implementation of the vision, and monitor and evaluate the success of this plan over
time. This is a great opportunity to get in on the ground floor of a growing tech and fashion company and make a
BIG impact. Incredible drive, motivation, enthusiasm and follow-through are the traits that will make you
successful in this role.
Responsibilities
Establish and create a detailed, thoughtful and long-term brand strategy for our growing portfolio of in-house
brands.
- Map out and identify key brand attributes, target markets, growth strategies, opportunities and threats
in the marketplace for each unique brand
- Motivate and direct a team in the implementation of the strategic plan and adjust and alter the plan as
needed
- Identify key performance metrics and create a reporting framework to evaluate these
- Monitor and evaluate the success of the strategy against identified key performance measures
- Develop and provide creative direction to the photography and graphics teams for each product and
campaign
- Implement strategies that will help support our superior online shopping experience
- Execute fun and exciting new ways to engage and inspire our Stylists to achieve their individual goals &
business objectives
- Develop strategies to utilize social media channels that will help expand and support our existing
stylist network
- Immerse yourself into the stylist world, review and listen to marketing-related feedback from Stylists
and find ways to incorporate into the SI marketing strategy
Qualifications
- 5+ years of marketing experience
- 2+ years in a management role
- Post-secondary degree in marketing or related field
- E-commerce marketing a plus
- Strong organizational skills with the ability to multitask and work under deadline
- Creative with exceptional attention to detail
- Excellent written and verbal communication skills
- Proficient understanding of social media campaign management
- Familiarity with SEO best practices
- Experience in fashion with either an online or brick and mortar retailer a plus
Personal Qualities
- Strong communicator described as a people person
- Action and results-orientated
- Love of fashion
- Go-getter who takes initiative
- Team player
- Resourceful with a positive can-do attitude
Additional Details
If you are interested in this exciting opportunity and joining our team, please email us
a cover letter and
resume or apply directly on our Indeed account.
To learn more, please check out our website at www.silvericing.com.
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