Silver Icing Careers

Director of Marketing
Posted: October 24, 2018 [Job Post Not Available]

The Role - Director of Marketing

We are looking for a visionary that can see the big picture, map out a thoughtful strategic plan, direct and motivate a team in the implementation of the vision, and monitor and evaluate the success of this plan over time. This is a great opportunity to get in on the ground floor of a growing tech and fashion company and make a BIG impact. Incredible drive, motivation, enthusiasm and follow-through are the traits that will make you successful in this role.


Establish and create a detailed, thoughtful and long-term brand strategy for our growing portfolio of in-house brands.
  • Map out and identify key brand attributes, target markets, growth strategies, opportunities and threats in the marketplace for each unique brand

  • Motivate and direct a team in the implementation of the strategic plan and adjust and alter the plan as needed

  • Identify key performance metrics and create a reporting framework to evaluate these

  • Monitor and evaluate the success of the strategy against identified key performance measures

  • Develop and provide creative direction to the photography and graphics teams for each product and campaign

  • Implement strategies that will help support our superior online shopping experience

  • Execute fun and exciting new ways to engage and inspire our Stylists to achieve their individual goals & business objectives

  • Develop strategies to utilize social media channels that will help expand and support our existing stylist network

  • Immerse yourself into the stylist world, review and listen to marketing-related feedback from Stylists and find ways to incorporate into the SI marketing strategy

  • 5+ years of marketing experience

  • 2+ years in a management role

  • Post-secondary degree in marketing or related field

  • E-commerce marketing a plus

  • Strong organizational skills with the ability to multitask and work under deadline

  • Creative with exceptional attention to detail

  • Excellent written and verbal communication skills

  • Proficient understanding of social media campaign management

  • Familiarity with SEO best practices

  • Experience in fashion with either an online or brick and mortar retailer a plus

Personal Qualities
  • Strong communicator described as a people person

  • Action and results-orientated

  • Love of fashion

  • Go-getter who takes initiative

  • Team player

  • Resourceful with a positive can-do attitude

Additional Details

If you are interested in this exciting opportunity and joining our team, please email us a cover letter and resume or apply directly on our Indeed account.

To learn more, please check out our website at